History
1998 – year of foundation 1998 (agency under the publishing holding),
2001 – independent agency status
2002 – the first project carried out 7 regions. 12 employees.
2004 – advertising campaign for 52 regions. The state has tripled
2005 – foundation of an Event Agency
2007 – merger of the Digital agency
2011 – creation and bring to life of software for combining research data and planning and optimizing work
2018 – as part of the Reka group 5 agencies with different spheres of activity and a single common management
2019-2021 Carried out 270 projects for 75 different brands was implemented. 1062 legal entities was involved as a suppliers
Structure
- Department of strategy, analysis, planning.
- Production – design and production
- Buying agency – media purchasing
- BTL agency
- Internet Marketing Agency
- Video studio
Tools
Research: we use data from independent companies, our own qualitative research
Creative: create a creative embodiment of a business problem. We test all ideas on the target audience
Strategy: communication, content, PR strategies
Media planning and buying: select channels and inventory volume, translate KPI business into media indicators. We make a media mix, buy inventory at the best price
Geography
Existing contracts with contractors in 718 settlements, 15 million-plus cities. Representative offices in the cities: Samara, Tolyatti, Ufa, Orenburg, Penza, Saratov, Ulyanovsk, Cheboksary.
Partners
Outdoor advertising:
2200 contractors
Radio:
320 channels
Press:
614 editions
TV:
512 TV channels
information portals, social networks, blogosphere – infinity icon